建筑工程投标报价策略及技巧分析  

Analysis of Tactics and Techniques in Bidding Quotation for Construction Projects

作　　者：孙晓静 SUN Xiao-jing(The 3rd Engineering Co.,Ltd.of China Railway 12th Bureau Group,Taiyuan 030000,China)

机构地区：[1]中铁十二局集团第三工程有限公司,太原030000

出　　处：《价值工程》2021年第4期85-86,共2页Value Engineering

摘　　要：当前建筑工程在投标过程中的竞争愈发激烈,在进行投标时投标人员需要结合建筑企业实力以及建筑工程特点制定合理的投标报价策略,应用投标报价技巧,进而提升中标几率,为建筑企业带来良好的经济效益。基于此,本文针对建筑工程投标的概念、特点、影响因素、报价策略以及投标报价进行了分析和探讨,以期可以为建筑工程投标报价提供有效参考。At present,the competition in the bidding process of construction projects is becoming more and more fierce.When bidding,the bidders need to combine the strength of the construction company and the characteristics of the construction project to formulate a reasonable bidding quotation strategy,apply bidding quotation techniques,and then increase the probability of winning the bid,to bring good economic benefits for the construction company.Based on this,this article analyzes and discusses the concept,characteristics,influencing factors,quotation strategy and bid quotation of construction engineering bidding,in order to provide an effective reference for construction engineering bidding quotation.

关 键 词：建筑工程 投标报价 策略 技巧 

分 类 号：TU723.2[建筑科学—建筑技术科学]