青绣品牌可持续发展研究  

A Research on Sustainable Development of Qinghai Embroidery Brand

作　　者：王文业 何志芳[2] 米海平 张效娟[4] WANG Wen-ye;HE Zhi-fang;MI Hai-ping;ZHANG Xiao-juan(Academy of Fine Arts,Qinghai Normal University,Xining 810016,China;Physical Education College,Qinghai Normal University,Xining 810016,China;School of Humanities,Qinghai Normal University,Xining 810016,China;School of Computer Science,Qinghai Normal University,Xining 810016,China)

机构地区：[1]青海师范大学美术学院,青海西宁810016 [2]青海师范大学体育学院,青海西宁810016 [3]青海师范大学人文学院,青海西宁810016 [4]青海师范大学计算机学院,青海西宁810016

出　　处：《青海师范大学学报（哲学社会科学版）》2020年第6期24-30,共7页Journal of Qinghai Normal University(Philosophy and Social Sciences Edition)

基　　金：青海省2020年科技重点研发与转化项目“青绣制作工艺研发设计与提质增效”(2020-SF-153)。

摘　　要：本研究以青绣品牌发展为研究对象,通过对青海各地青绣发展和市场的调研,梳理了青绣品牌发展的脉络。在全面分析制约青绣发展因素的基础上,提出了青绣品牌可持续发展的策略,提出突出文化引领,打造文化青绣,定位青绣文化坐标;加强创意和品牌引领,打造艺术青绣,提升青绣产业竞争力;规划多元共荣文化生态格局,拓宽青绣品牌发展空间;实现科技引领,打造数字青绣,支撑青绣传播和传承;筹建青绣技术研发平台,实现青绣的文化创新和科技研发,提升青绣社会影响力等建议,以期为青绣产业传承、保护和可持续发展提供理论依据。Taking the development of Qinghai embroidery brand as the research subject and based on the comprehensive analysis of the factors restricting the development of Qinghai embroidery,this research sorts out the developmental framework of Qinghai embroidery brand through investigating the development and market of embroidery all over Qinghai.Some strategies for sustainable development of Qinghai embroidery brand are put forward as follows:first,emphasizing cultural guidance,creating cultural Qinghai embroidery,positioning the cultural coordinates of Qinghai embroidery;second,strengthening creative and brand guidance,creating artistic Qinghai embroidery,and improving the competitive competence of Qinghai embroidery industry;third,planning the multi-cultural and ecological pattern of co-prosperity and broadening the space for the development of the Qinghai embroidery brand;forth,realizing the scientific and technological guidance and creating digital Qinghai embroidery for supporting the transmission and inheritance of Qinghai embroidery;fifth,establishing a research platform for Qinghai embroidery technology so as to realize the cultural innovation and technological development of Qinghai embroidery,and promote the social influence of Qinghai embroidery.The research aims at providing a theoretical basis for the inheritance,protection and sustainable development to Qinghai embroidery industry.

关 键 词：青绣 品牌产业 可持续发展 

分 类 号：F127[经济管理—世界经济]