社会治理视域下体育产业转型策略研究  

Sports Industry Transformation Strategy from the Perspective of Social Governance

作　　者：吴严冰[1] WU Yan-bing(Department of Physical Education,School of Physical Education of Zhengzhou University,Zhengzhou 450044,China)

机构地区：[1]郑州大学体育学院体育教育系,郑州450044

出　　处：《体育文化导刊》2020年第8期34-40,61,共8页Sports Culture Guide

摘　　要：运用文献资料法等,研究社会治理视域下我国体育产业发展现状,提出转型策略。社会治理的关键在于发挥多元主体共同参与社会事务的治理理念,当前我国体育产业持续发展并日益成为社会治理的主要场域,但是仍存在结构性问题,需要社会治理发挥引导与推动作用。体育产业的进一步发展需要践行“简政放权”的改革引领原则,通过治理结构转型、产业结构转型、服务体系转型,进一步活跃体育市场、优化体育产业结构并建立健全公共体育服务体系。This paper studies the development status of China's sports industry from the perspective of social governance by using the method of literature review and puts forward transformation strategy.The key of social governance lies in the application of governance concept of multiple entities participating in social aff airs.At present,with the sustainable development of China's sports industry,it has increasingly become the main fi eld of social governance and play a leading role,although there are some structural problems.On this basis,the further development of the sports industry needs to implement the reform guiding principle of"streamlining administration and delegating power".We will further activate the sports market,optimize the sports industry structure,improve the public sports service system by the transformation of governance structure,industrial structure and service system.

关 键 词：体育管理 社会治理 体育产业 公共服务 

分 类 号：G812[文化科学—体育学]