产业链视角下图书出版业的版权服务内涵及服务内容解析  

Analysis of the Connotation and Content of Copy Right Service in Book Publishing Industry from the Perspective of Industrial Chain

作　　者：李文丽 LI Wenli(School of Management,Suzhou Vocational University,Suzhou 215104,China)

机构地区：[1]苏州市职业大学管理学院,江苏苏州215104

出　　处：《苏州市职业大学学报》2021年第1期52-55,共4页Journal of Suzhou Vocational University

基　　金：吉林省社会科学基金项目(2020ZD71);苏州市职业大学人才引进项目(2018050000009)。

摘　　要：从产业链视角,在明确图书版权及图书版权服务内涵的基础上,结合产业链不同节点发展需求,指出版权服务的工作重点:在内容生产环节,通过版权战略规划、信息检索等服务实现创意、知识的内容化,提高内容产品数量和质量;在内容运营环节,通过版权商品化、资本化、价值评估等服务实现内容产品的版权化,提高版权产品价值;在产品销售阶段,通过版权监控、诉讼维权等服务实现版权产品的变现,增加产品销售额。针对版权服务重点,提出了若干优化对策。From the perspective of industrial chain,on the basis of clarifying the connotation of book copyright and book copyright service,and combined with the development needs of different nodes in the industrial chain,this paper points out the key work of copyright service:in the process of content production and through the services of copyright strategic planning and information retrieval,we can substantialize the content of creativity and knowledge,and increase the quantity and raise the quality of content products;in content operation,we can copyright content products and improve the value of copyright products through the services of copyright commercialization,capitalization and evaluation;in product sales,the commercialization of copyright products can be realized via services such as copyright monitoring and litigation rights protection and the sales can be increased.In view of the key points of copyright service,some optimization countermeasures are put forward.

关 键 词：图书出版 版权服务 产业链 

分 类 号：G239.2[文化科学]