农业生产性服务外包与棉农植棉行为分析  

Analysis of agricultural productive service outsourcing and cotton farmers’cotton planting behavior

作　　者：李鹏程 闵义岚 米巧 李先东[3] LI Peng-cheng;MIN Yi-lan;MI Qiao;LI Xian-dong(Xinjiang State-owned Assets Investment and Management Co.,Ltd.,Urumqi 830002,China;School of Economics and Management,Northwest A&F University,Yangling 712100,Shaanxi,China;College of Economics and Trade,Xinjiang Agricultural University,Urumqi 830052,China)

机构地区：[1]新疆国有资产投资经营有限责任公司,乌鲁木齐830002 [2]西北农林科技大学经济管理学院,陕西杨陵712100 [3]新疆农业大学经济与贸易学院,乌鲁木齐830052

出　　处：《湖北农业科学》2021年第5期167-172,177,共7页Hubei Agricultural Sciences

基　　金：国家社会科学基金项目(17CGL028)。

摘　　要：基于改进的计划行为理论框架,以新疆维吾尔自治区1036户农户的访谈调研数据为依据,采用结构方程模型探析农业生产性服务外包与农户植棉意愿的内在机理。研究表明,农户在农业生产性服务外包与植棉意愿的行动逻辑遵循“认知-意愿-行为”这一路径,行为态度、主观规范、植棉政策显著正向影响外包倾向,其中,主观规范促进作用最大,知觉行为控制与外包倾向呈负相关;植棉政策有利于促进植棉行为的产生,并通过调动农户外包倾向间接诱发植棉行为;外包倾向在其认知与植棉行为响应之间起到部分中介效应,影响着农户植棉强度,驱动着植棉行为的产生。Based on the theory of planned behavior,using the interview data of 1036 farmers in Xinjiang Uygur autonomous region,this study analyzed the internal mechanism between agricultural productive service outsourcing and farmers’willingness to plant cotton by using structural equation model.The results showed that the logic of farmers’action in agricultural productive service outsourcing and cotton planting intention followed the path of“cognition-willingness-behavior”.Behavioral attitude,subjective norms and cotton planting policy had significant positive effects on the outsourcing tendency,and subjective norms had the largest promoting effect,while perceived behavioral control had negatively correlated with the outsourcing tendency.Cotton planting policy was conducive to promote the occurrence of cotton planting behavior,and indirectly induced the cotton planting behavior by mobilizing the outsourcing tendency of farmers.Outsourcing tendency had a partial mediating effect between their cognition and cotton planting behavior response,which affected farmers’cotton planting intensity and driven cotton planting behavior.

关 键 词：计划行为理论 植棉意愿 生产服务外包 结构方程模型 

分 类 号：F326.12[经济管理—产业经济]