亲子休闲体育产业市场拓展研究  

Analysis on the market expansion of Parent-child leisure Sports Market Development

作　　者：唐迅[1] TANG Xun(College of physical education,Chengdu University,Chengdu,Sichuan Province,610106 China)

机构地区：[1]成都大学体育学院,四川成都610106

出　　处：《当代体育科技》2021年第1期214-215,218,共3页Contemporary Sports Technology

基　　金：四川省教育厅人文社会科学(休闲体育产业)重点研究基地课题(课题名称:四川亲子休闲体育产业市场拓展研究,课题编号:XXTYCY2014B11)。

摘　　要：在健康理念、政策推动和家庭文化等因素推动下,亲子休闲体育产业市场迎来良好机遇。传统亲子体育活动缺乏对家长休闲体育需要的有效考虑,影响了亲子体育产业的市场发展。为此,要积极开发亲子休闲体育产业,加快亲子休闲体育项目开发,积极拓展市场空间。该文从亲子休闲体育产业市场拓展的基础分析出发,提出具体拓展建议。With the promotion of health concept,policy and family culture,the parent-child leisure sports industry market has witnessed rapid development.Traditional parent-child sports lack of effective consideration of parents’leisure sports needs,which affects the market development of parent-child leisure sports industry.Therefore,we should actively develop the parent-child leisure sports industry,speed up the development process of parent-child sports,and actively expand the market development space.Based on the analysis of market expansion conditions of parent-child leisure sports industry,this paper puts forward some specific suggestions.

关 键 词：亲子 休闲 体育产业 市场拓展 

分 类 号：G80-05[文化科学—运动人体科学]