虚假的现实:消费幻象中的视觉迷失  

False Reality:Visual Loss in the Illusion of Consumption

作　　者：崔健[1] 穆佳滢 CUI Jian;MU Jia-ying(Research Center of Marxist Theory,Southwest University,Chongqing 400715,China;School of Marxist,Southwest University,Chongqing 400715,China)

机构地区：[1]西南大学马克思主义理论研究中心,重庆400715 [2]西南大学马克思主义学院,重庆400715

出　　处：《内蒙古社会科学》2021年第2期205-212,共8页Inner Mongolia Social Sciences

基　　金：重庆市社会科学规划中国特色社会主义理论重点项目“保持和发扬马克思主义政党与时俱进的理论品格”(编号:2017ZDZT15);中央高校科研业务费创新团队项目“大数据背景下的高校思想政治理论课研究”(编号:SWU1709120)。

摘　　要：视觉文化以图像为主导,构成当前社会最普泛的文化景观。“景象即商品”的消费社会助推视觉文化的勃兴,使得视觉图像以多元化的文化形式介入百姓的日常消费生活。社会“消费化”、受众视觉快感的寻求、恰当图像符号的选取以及时尚风潮社会认同机制的诱导,共同建构了消费社会与视觉文化合谋共筑的深层肌理。但现代视觉传播技术的去蔽与遮蔽功能在极大地延展受众视野的同时又巧妙地遮蔽了真实的世界,使受众沉浸于“虚假的需求”中,引发消费异化,在“景观拜物教”的迷雾中失却理性,在“庸俗化”的审美幻境中脱离个性,受众沉浸在一个非真实的视觉世界中,与世界的真实渐行渐远。Visual culture is dominated by images and constitutes the most common cultural landscape in the current society.The consumer society of the sight is the commodity boosts the prosperity of visual culture,which makes visual images intervene in the daily consumption life of the people in diversified cultural forms.The consumerization of society,the audience's pursuit of visual pleasure,the selection of appropriate image symbols and the induction of social identification mechanism of fashion trend have jointly constructed the deep texture of the conspiracy of consumer society and visual culture.However,the unmasking and masking functions of modern visual communication technology greatly extend the audience's field of vision,and at the same time cleverly cover the real world,so that the audience is immersed in false needs and causes consumption alienation,lost rationality in the mist of landscape fetishism,break away from their individuality in the vulgarization aesthetic illusion,immerse in an unreal visual world,and drift away from the reality of the world.

关 键 词：视觉文化 消费社会 视觉迷失 消费幻象 “景观拜物教” 

分 类 号：G122[文化科学] C913.4[经济管理]