How Can a New Brand Enter the U.S.Market:A SWOT Analysis of the Amor Dance Company  

作　　者：Zijia Amy Cheng 

机构地区：[1]Wellesley High School,Wellesley,United States of America

出　　处：《Management Studies》2021年第1期55-60,共6页管理研究（英文版）

摘　　要：Driven by the trend of DanceSport,Amor Dance wants to enter the North American market to sell its high-quality and well-designed professional/amateur dance shoes.In the current study,a Strength/Weakness/Opportunity and Threat analysis is adopted to analyze the customer and the current market.Based on the results,two strategies are proposed:(1)to use Amor Dance’s higher quality to attract more professional dancers,for whom price is not an important consideration in the North American Market,and(2)to manufacture in China in order to reduce the cost.

关 键 词：SWOT Analysis DanceSport marketing strategy 

分 类 号：F42[经济管理—产业经济]