全域旅游背景下的广西房车露营旅游发展研究  

Research on the Development of RV Camping Tourism in Guangxi under the Background of Mass Tourism

作　　者：黄圣霞[1] 巫国富[1] 

机构地区：[1]广西生态工程职业技术学院,广西柳州545004

出　　处：《大众科技》2021年第1期150-152,共3页Popular Science & Technology

基　　金：2020年度广西高校中青年教师科研基础能力提升项目“全域旅游背景下的广西房车露营旅游研究”(2020KY37019)阶段性成果。

摘　　要：在如今大众旅游时代,旅游消费需求由观光旅游向休闲度假旅游升级。全域旅游是旅游产业在信息化时代的重要转型,也是旅游产业在经济全球化、文化多元化、消费多样化竞争环境中的战略选择。房车露营旅游作为新兴休闲旅游业态,有巨大的发展潜力。研究尝试运用管理科学的"SWOT"模型,对广西房车露营旅游发展的优势、劣势、机会和威胁四个方面进行了系统的分析,并在此基础上,针对问题提出了广西房车露营旅游发展的具体对策。In the era of mass tourism, the demand for tourism consumption has been upgraded from sightseeing tourism to leisure vacation tourism. Global tourism is an important transformation of the tourism industry in the information age, and it is also a strategic choice for the tourism industry in a competitive environment of economic globalization, cultural diversification, and diversified consumption. As a new form of leisure tourism, RV camping tourism has huge development potential. This paper attempts to use the "SWOT" model of management science to systematically analyze the advantages, disadvantages, opportunities and threats of Guangxi RV camping tourism development, and on this basis, puts forward specific countermeasures for the development of Guangxi RV camping tourism.

关 键 词：SWOT分析法 广西 房车露营旅游 

分 类 号：F592[经济管理—旅游管理]