冬奥背景下西方国家滑雪旅游产业发展概况及对我国的启示  

The Development Profile of Ski Tourism Industry inWestern Countries under the Background ofWinter Olympics and Its Enlightenment to China

作　　者：周文福 张宝军 丛冬梅[2] ZHOU Wenfu;ZHANG Baojun;CONG Dongmei(Sports Department,Harbin Institute of Technology,Weihai,Shandong,China;School of Physical Education,Shenyang Normal University,Shenyang 110034,China)

机构地区：[1]哈尔滨工业大学体育部,黑龙江哈尔滨150001 [2]沈阳师范大学体育学院,辽宁沈阳110034

出　　处：《南京体育学院学报》2021年第1期20-32,共13页Journal of Nanjing Sports Institute

基　　金：国家社科基金项目(18BTY026)。

摘　　要：西方国家学者十分重视对冰雪产业的研究,相关研究涉及了区域经济促进、滑雪胜地发展建设、生态环境、可持续发展等方面的问题,特别是在滑雪旅游产业经营管理方面积累了大量的经验。与西方国家相比,我国滑雪旅游产业发展还处在基础发展阶段,滑雪运动的普及程度较低,多业态协同发展的产业格局尚未形成。本研究在分析研究西方国家经验的基础上,重点完成了四方面的内容:(1)捋清了我国滑雪运动起源以及滑雪旅游产业发展面临的诸多问题;(2)分析了冬奥会对于我国滑雪旅游产业发展的促进效应;(3)明确了我国滑雪旅游产业国际竞争力提升的重点问题;(4)总结了我国滑雪产业可持续发展要重点关注的问题。Western scholars attach great importance to the study of the snow and ice industry,regional economic promotion,ski resort development,ecological environment,sustainable development and other issues,especially in the management of the ski tourism industry has accumulated a lot of experience.Compared with western countries,the development of ski tourism industry in China is still in the basic development stage,the popularity of ski sports is still low,and the industrial pattern of multi-industry cooperative development has not yet been formed.On the basis of analyzing and studying the experience of western countries,this study focuses on four aspects:First,it clarifies the origin and development of ski sports in China and the problems facing the development of ski tourism industry;The second is to analyze the promotion effect of the Winter Olympics on the development of China’s ski tourism industry.Thirdly,the key problems of improving the international competitiveness of the ski tourism industry in China are clarified.Fourth,summarized the sustainable development of China’s ski industry should focus on the issues.

关 键 词：滑雪旅游产业 经验 冬奥会 可持续 

分 类 号：G863[文化科学—体育训练]