基于商场童装背景下的互动式搭配试衣镜设计  

DESIGN OF AN INTERACTIVE MATCHING DRESSING MIRROR BASED ON THE BACKGROUND OF CHILDREN’S CLOTHING IN SHOPPING MALL

作　　者：苏淑铭 李晶[1] 

机构地区：[1]南京林业大学

出　　处：《包装与设计》2021年第2期110-111,共2页Package & Design

摘　　要：1.商场童装发展现状随着网络技术的飞速发展和完善,"网购"已然成为时下流行的一种生活方式,冲击着传统背景下的线下购物模式,其优势为:(1)更加方便,足不出户就能在网络平台上进行多层次,全方位的各大品牌服装比较,选择多样化;(2)消费者可以方便的在购物平台上查看该商品的各种数据,包括材质,尺寸和用户评价,获得信息更加全面,能够快速获悉衣物自身的设计不足;(3)相比实体店,网购的价格呈现出多样性,更容易挑选到价格便宜但质量又尚可的衣物。Under the background of the competition between offline physical stores and online shopping,shopping malls need to seek their own breakthroughs in order to obtain greater living space.Based on service design,this paper analyzes the advantages and disadvantages of children’s clothing stores in parent-child shopping.By deeply analyzing the shopping psychology of parents and children,the authors proposed an interactive matching dressing mirror design scheme based on the background of children’s clothing in shopping malls.The design uses the latest virtual fitting technology as a carrier to integrate interactive games into the shopping journey of the mall to improve user experience.

关 键 词：用户评价 实体店 购物模式 品牌服装 线下 网购 网络平台 童装 

分 类 号：F42[经济管理—产业经济]