新时代我国新闻出版业的理论创新与战略选择  

Theoretical Innovation and Strategic Choice of China’s Press and Publication Industry in the New Era

作　　者：刘建华 李文竹[2] Liu Jianhua;Li Wenzhu(School of Literature and Journalism,Anhui University of Finance and Economics,Bengbu,233030;Chinese Academy Press and Publication,Beijing,100073)

机构地区：[1]安徽财经大学文学与新闻学院,蚌埠233030 [2]中国新闻出版研究院,北京100073

出　　处：《出版科学》2021年第2期14-22,共9页Publishing Journal

基　　金：国家社会科学基金重点课题“新中国70年来我国出版业管理体制改革的演进研究”(19AXW002)部分成果。

摘　　要：进入新时代,我国新闻出版业整体呈现稳中向好、高质量发展的态势,在产业规模、公共服务、技术更新、走出去等方面尤为突出,奠定了新闻出版理论与实践持续创新发展的坚实基础。以人民为中心的工作导向、坚持党性与人民性的相统一、新闻出版功能“48字”方针、社会效益为首位的两个效益相统一、新闻出版传播方法的“时度效”、新闻出版的全媒体融合发展、新闻出版“讲故事”的国际传播等创新性思想,构成了新时代党的新闻出版的基本理论体系。在这个理论体系的指导下,我国新闻出版业发展的战略选择是:社会效益为首位两个效益相统一发展战略、主题出版与公共服务优先战略、精品生产与高质量发展战略、非均衡发展战略、产业生态链协调发展战略、全媒体发展战略、复合型人才发展战略、版权超常发展战略、“走出去走进去”发展战略。In the new era,China’s press and publication industry is developing steadily and with high quality,especially in the industrial scale,public service,technology update and going out,which lays a solid foundation for the sustainable innovation and development of press and publication theory and practice.The basic theoretical system of the party’s press and publication in the new era include the people-centered work orientation,the unity of the party spirit and the people’s spirit,the“48”principle of the press and publication function,the unity of the two benefits with social benefits as the first priority,the“shi,du,xiao”of the press and publication communication methods,the all media integration and development of the press and publication,and the“story telling”international communication.Under the guidance of this theoretical system,the strategic choices for the development of China’s press and publication industry are:taking social benefits as the first place and unifying the two benefits,the priority strategy of theme publishing and public service,the development strategy of high-quality production and highquality,the unbalanced development strategy,the coordinated development strategy of industrial ecological chain,the all media development strategy,the development strategy of compound talents,the super copyright development strategy,and“going out,going in”development strategy.

关 键 词：新闻出版业 新闻出版业发展 理论创新 战略选择 

分 类 号：G230[文化科学]