浙商之祖越国商业文化精义新探  

On the Cultural Essence of Yue Commerce,the Ancestor of Zhejiang Merchants

作　　者：潘承玉[1] Pan Chengyu(College of Humanities,Shaoxing University,Shaoxing 312000)

机构地区：[1]绍兴文理学院人文学院,绍兴312000

出　　处：《浙江社会科学》2021年第4期116-122,159,共8页Zhejiang Social Sciences

摘　　要：建构浙商发祥史应把先秦越国商业文化整体看作浙商之祖。春秋晚期,越国商业的经营主体发生分化,在官贾之外出现自由商人即私商。越国官方高度重视官贾官市的市场管理,防止经营欺诈,同时特别重视汲取私营商人的经营智慧,用国家体制实践内含“重商”论、“活商”论的“息货”说。越国商业在根本性质上,是以诚信的“官贾”来组织展开“私商”行为,像私商赚取高额利润一样,实现综合计之“三年五倍”的国家财富高速增长;是在同处江南的各诸侯国之间亦即“国际”间做的大买卖,而非仅仅面对本国百姓;越国的“国家炽富”是“邦富”伴随了“家富”,这是一种比较理想的国家富有状态。To construct the history of Zhejiang merchants,we should regard the commercial culture of Yue as the ancestor of Zhejiang merchants.In the late Spring and Autumn period,the main body of business in the state of Yue was divided.Besides the official merchants,there were free merchants,that was,private merchants.While attaching great importance to the management of the state-owned market to prevent business fraud,the state of Yue paid special attention to the management wisdom of private businessmen,practiced the theory of“increasing wealth”including the theory of“valuing business”and the theory of“living business”.In the fundamental nature,the business of Yue State organized and launched the“private business”by the honest“official business”,which realized the rapid growth of national wealth;it was a big business between the various princes in the same south of the Yangtze River,rather than just facing the people of their own countries;Yue’s“national wealth”had been accompanied by“family wealth”,which was a relatively ideal state of national wealth.

关 键 词：浙商之祖 越国商业 官贾 私商 

分 类 号：F729[经济管理—产业经济]