基于游客行为的休闲农业与乡村旅游提升发展对策研究——环巢湖地区387份样本分析  

Research on Strategies for the Development of Leisure Agriculture and Rural Tourism Based on Tourist Behaviors——An Analysis of 387 Samples in Areas around Chaohu Lake

作　　者：丁雨莲[1] 周安琪 Ding Yulian;Zhou Anqi(College of Economics and Management,Anhui Agricultural University,Hefei 230036,China)

机构地区：[1]安徽农业大学经济管理学院,安徽合肥230036

出　　处：《黄山学院学报》2021年第1期31-35,共5页Journal of Huangshan University

基　　金：国家级大学生创新创业训练计划项目(202010364092)。

摘　　要：从游客行为导向出发,基于对环巢湖地区387份游客样本的分析,探究休闲农业与乡村旅游提升发展对策。基本结论有:线上渠道是休闲农业与乡村旅游市场收集信息的重要手段;体验优质乡村生态环境是游客出游的首要动机;自驾是休闲农业与乡村旅游市场出行的主要方式,该细分市场意义较大;消费结构反映出环巢湖地区休闲农业与乡村旅游发展对区域经济带动力弱,潜力尚待挖掘;游客整体体验满意度一般。基于此,提升发展建议有:利用网络宣传阵地,精准化旅游宣传推介;践行“两山”理论,推进全域生态环境提升;深化农文旅产业融合,推动旅游高质量发展;优化交通服务设施,便捷化自驾出游市场;推动乡村民宿发展,激发市场消费潜能。In view of tourist behaviors and based on the analysis of 387 tourist samples in areas around chaohu lake,this paper explores countermeasures for the development of leisure agriculture and ru⁃ral tourism.The basic conclusions are as follows:Online channel is an important means to collect informa⁃tion of leisure agriculture and rural tourism market;Experiencing quality rural ecological environment is the primary incentive for people to travel;People choose self-driving as the prior way to get access to lei⁃sure agriculture and rural tourism,which has great market significance.The consumption structure denotes the weak driving force of leisure agriculture and rural tourism development on regional economy in areas around Chaohu Lake and its potential is yet to be tapped.The overall experience satisfaction of tourists is of an average level.Considering the above-mentioned information,suggestions for development are put forward as follows:Making use of the network publicity to promote precise tourism dissemination;Practic⁃ing the“two mountains”theory and promoting the improvement of the ecological environment of the whole region;Optimizing transportation service facilities to facilitate self-driving travel market;Promoting the development of rural homestays so as to stimulate the market’s consumption potential.

关 键 词：休闲农业 乡村旅游 游客行为 提升对策 环巢湖地区 

分 类 号：F592.3[经济管理—旅游管理]