新媒体传播下城市文化在地铁场景中的应用  

Application of Urban Culture in Subway Scene under the New Media Communication

作　　者：滕夙宏[1] 李伟佳[2] 刘韦伟[2] Teng Suhong;Li Weijia;Liu Weitwei(School of Architecture,Tianjin University,Tianjin 300072,China;Tianjin University Renai College,Tianjin 301636,China)

机构地区：[1]天津大学建筑学院,天津300072 [2]天津大学仁爱学院,天津301636

出　　处：《艺术与设计（理论版）》2021年第3期58-60,共3页Art and Design

基　　金：2018年天津市艺术科学规划项目“新媒体时代地铁站域的天津文化传播模式创新研究”(E18006)

摘　　要：新媒体技术在地铁中的应用,赋予了地铁场景空间以情感和生命,拓宽了城市文化传播的载体,丰富了文化的表现形式,颠覆了人们的传统文化体验。在新媒体传播介入下,地铁空间通过公共艺术的装饰、新媒体技术的营建和文化活动的激活,让受众对文化的体验和认知达到一种全新的高度,对活化地铁空间、提升市民文化素养、促进城市文化建设发展具有重要意义。The application of new media technology in the subway has endowed the subway scene space with emotion and life,broadened the carrier of urban culture communication,enriched the cultural expression forms,and subverted people's traditional cultural experience.Under the new media communication,the subway space,through the decoration of public art,the construction of new media technology and the activation of cultural activities,enables the audience's experience and cognition of culture to reach a new height,which is of great significance to activate the subway space,improve the cultural literacy of citizens and promote the development of urban cultural construction.

关 键 词：新媒体 城市文化 地铁场景 

分 类 号：G206.3[文化科学—传播学] U231[交通运输工程—道路与铁道工程]