基于波特五力模型的互联网视频网站竞争优势分析  

Analysis of the Competitive Advantages of Internet Video Websites Based on Porter's Five Forces Model

作　　者：张人文 ZHANG Ren-wen(Binhai College,Nankai University,Tianjin 300000,China)

机构地区：[1]南开大学滨海学院,天津300000

出　　处：《中小企业管理与科技》2021年第10期138-139,共2页Management & Technology of SME

摘　　要：随着互联网技术的应用不断深入,视频网站不断涌现。移动支付的普及让视频网站可以通过会员服务获得收入,这使得流量变得不再重要,广告和会员服务成为主要的收入来源。由于短视频网站契合用户的碎片化需求,行业正处于风口。当前,视频网站主要依托移动智能终端,用户规模大,具有巨大的市场潜力,发展迅猛。如今的互联网视频行业已呈现群雄逐鹿的局面。With the application of internet technology continues to deepen,video websites continue to emerge.The popularity of mobile payment allows video websites to earn revenue through membership services,which makes flow no longer important,and advertising and membership services become the main sources of revenue.As short video websites fit the fragmented needs of users,the industry has a bright future.Currently,video websites mainly rely on mobile smart terminals,with large user scale,huge market potential and rapid development.Nowadays,the internet video industry has presented the situation of competing for the best.

关 键 词：视频网站行业 企业竞争力 波特五力模型 

分 类 号：G206[文化科学—传播学]