研究型大学社会声誉的形成机理:理论解释与跨案例研究  

The Formation Mechanism of Research University’s Social Reputation:Theoretical Explanation and Cross-Case Study

作　　者：江育恒 于歌 赵文华 JIANG Yuheng;YU Ge;ZHAO Wenhua(Xiamen Municipal Bureau of Education,Xiamen 361003;Shanghai Jiao Tong University,Shanghai 200240)

机构地区：[1]厦门市教育局办公室,福建厦门361003 [2]上海交通大学高等教育研究院党政办公室,上海200240 [3]上海交通大学高等教育研究院,上海200240

出　　处：《中国高教研究》2021年第2期36-43,共8页China Higher Education Research

基　　金：国家自然科学基金面上项目“研究型大学社会声誉的形成机理及提升策略研究”(71774110)的研究成果。

摘　　要：作为国家知识创新活动的核心,研究型大学社会声誉的形成机理逐渐成为高等教育学界关注的重点议题。以理性选择、社会网络和合法性认同三大机制作为解释研究型大学社会声誉形成的理论基础,进而选取哈佛大学、加州大学伯克利分校、上海交通大学和香港科技大学展开跨案例分析。研究发现,4所大学都基于一定的使命与愿景,选择了符合自身特点或顺应时代要求的发展路径。但在声誉管理过程中,4所大学的主导机制与策略选择各有侧重。以中国为代表的新兴发展中国家的后发大学正面临着由跟踪模仿向特色发展转变的新挑战。In what way research university,as the core of national knowledge innovation system,establishes its social reputation has come to be a key concern among higher education academics.In an effort to explore and explain the mechanism,the paper takes theory of rational choice,social network and legitimacy recognition as the guide and conducts cross-case analysis by selecting Harvard University,University of California at Berkeley,Shanghai Jiao Tong University as well as Hong Kong University of Science and Technology.It is found that the forementioned universities’development path is either featured by their own characteristics and conditions or accorded with the requirements under their current mission and vision.However,when it comes to the dominant strategies in reputation management,different mechanism with their own focus have been adopted.Late-developing colleges in emerging countries represented by China are facing new challenges in the transition from imitation to self-authored development.

关 键 词：组织声誉 理论机制 整合框架 组织合法性 

分 类 号：G649.2[文化科学—高等教育学]