基于AHP的中医药院校思想政治教育新媒体平台质量提升研究——以安徽中医药大学“多彩人文”微信公众号为例  

Research on the Quality Improvement of New Media Platform of Ideological and Political Education in TCM Colleges Based on AHP——taking Wechat Official Account of"Colorful Humanity"from Anhui University of Chinese Medicine as an example

作　　者：王满[1] 张博[1] Wang Man;Zhang Bo(Anhui University of Chinese Medicine,School of Humanities and International Education,Hefei 230012,China)

机构地区：[1]安徽中医药大学人文与国际教育交流学院,安徽合肥230012

出　　处：《成都中医药大学学报（教育科学版）》2020年第4期48-51,共4页Journal of Chengdu University of Traditional Chinese Medicine:Educational Science Edition

基　　金：安徽省教育厅“安徽省高校优秀青年人才支持计划项目”(NO.gxyq2018024);2019年全国中医药高等教育学会学生工作研究会第二十六届年会科研项目“基于SWOT分析的中医药院校思想政治教育质量提升研究”(NO.XGNH2019-C09);安徽中医药大学人文社会科学研究项目“自媒体视域沉迷网络直播大学生的思想政治教育—以安徽中医药大学为例”(NO.2019rwyb11)。

摘　　要：新媒体时代的到来为中医药院校思想政治教育工作带来了历史性的变革,新媒体的互动性、碎片化和时效性对思想政治教育既是机遇也是挑战。加强思想政治教育新媒体平台建设是新形势下思想政治教育内涵式发展的必然路径。运用层次分析法建立了3个一级指标、10个二级指标的"多彩人文"微信公众号成熟度评价模型,并使用模糊判断矩阵进行实证分析并提出了新时期加强中医药院校思想政治教育新媒体平台建设的建议。The arrival of the new media era has brought historic changes to the ideological and political education in TCM colleges.The interaction,fragmentation and timeliness of the new media are both opportunities and challenges to the ideological and political education.Strengthening the construction of new media platform of Ideological and political education is the inevitable path of Ideological and political education in the new situation.The maturity evaluation model of WeChat official account of"colorful humanity"with 3 first level indexes and 10 second level indexes were established by using AHP,and the fuzzy judgment matrix were used for empirical analysis.At the same time,it put forward some suggestions to strengthen the construction of new media platform of Ideological and political education in TCM colleges in the new era.

关 键 词：新媒体 成熟度 层次分析法 评价体系 

分 类 号：G641[文化科学—高等教育学]