休闲农业消费者消费水平影响因素研究——以南京市为例  

Research on the Influencing Factors of Consumer Level of Leisure Agriculture——Taking Nanjing City as an Example

作　　者：吴天雨 郑宇[1] WU Tian-yu;ZHENG Yu(College of Economics and Management,Nanjing Forestry University,Nanjing 210037,China)

机构地区：[1]南京林业大学经济管理学院,南京210037

出　　处：《中国林业经济》2021年第2期10-12,17,共4页China Forestry Economics

基　　金：2019年南京林业大学创新创业训练项目“南京市草莓产业发展研究——基于生产函数的视角”(2019NFUSPITP0267)。

摘　　要：通过对江苏省南京市234名市民的线上调研,运用多元线性回归实证分析休闲农业消费者消费水平的影响因素。结果表明:停留时长是影响休闲农业消费者消费水平的首要因素,家庭人均月收入、个人年均旅游消费支出以及停留时长均与消费水平呈正相关关系,而游览次数与消费水平呈负相关。基于研究结果,为休闲农业的发展提出建议。Based on an online survey of 234 citizens in Nanjing,Jiangsu Province,this paper used multiple linear regression to empirically analyze the factors affecting the consumption level of leisure agricultural consumers.The results showed that the length of stay was the primary factor influencing the consumption level of leisure agricultural consumers.Household monthly income per capita,individual annual tourism consumption expenditure and length of stay were all positively correlated with consumption levels,while the number of visits was negatively correlated with consumption levels.Based on the research results,it made some suggestions for the development of leisure agriculture.

关 键 词：休闲农业 消费者消费水平 影响因素 多元线性回归 

分 类 号：F327[经济管理—产业经济]