基于数据分析的新零售业态影响因素研究--以永辉超级物种(福州温泉店)为例  

Research on the Influencing Factors of New Retail Formats Based on Data Analysis--Taking Yonghui Super Species(Fuzhou Hot Spring Store)as the Example

作　　者：杨晓凌[1] YANG Xiao-ling(Fujian Polytechnic of Information Technology,Fuzhou 350003,China)

机构地区：[1]福建信息职业技术学院,福建福州350003

出　　处：《哈尔滨学院学报》2021年第3期20-24,共5页Journal of Harbin University

基　　金：福建信息职业技术学院校级项目“大数据下的新零售业态研究”,项目编号:Y19303。

摘　　要：文章在阐述新零售概念和特征的基础上,以永辉超级物种(福州温泉店)为研究对象,分析了福州市新零售业态发展现状及其影响因素,并对影响因素进行了数据分析。通过数据分析发现,商品的质量、体验感、移动支付手段已成为影响客流的主要原因。因此,未来新零售业的发展要更加聚焦消费者需求,通过全渠道销售,用特色化商品增强顾客粘性,进而增加新零售企业的竞争优势。On the basis of expounding the concept and characteristics of new retail,this paper takes Yonghui Super Species(Fuzhou Hot Spring Store)as the research object,analyzes the development status and influencing factors of new retail format in Fuzhou,and makes data analysis on the influencing factors.Through the data analysis,it is found that the quality of goods,the sense of experience and the means of mobile payment have become the main factors affecting the passenger flow.Therefore,in the future,the development of new retail industry should focus more on consumer demand,through Omni-channel sales,with characteristic goods to enhance customer stickiness,so as to increase the competitive advantage of new retail enterprises.

关 键 词：新零售 体验 全渠道 数据分析 

分 类 号：F724.6[经济管理—产业经济] F274