旅游3.0时代哈尼族文化元素对酒店开发竞争力的探析  

Influence of Hani Cultural Elements on Hotel Development Competitiveness in Tourism 3.0 Era

作　　者：涂开仁[1] 孙树亮 Tu Kairen;Sun Shuliang(School of Economics and Management,Fuqing Branch of Fujian Normal University,Fuqing 350300,China;School of Electronic and Engineering,Fuqing Branch of Fujian Normal University,Fuqing 350300,China)

机构地区：[1]福建师范大学福清分校经济管理学院,福建福清350300 [2]福建师范大学福清分校电子与信息工程学院,福建福清350300

出　　处：《黑河学院学报》2021年第3期64-65,87,共3页Journal of Heihe University

基　　金：福建师范大学福清分校黄檗文化研究中心开放基金项目“一带一路海上丝绸之路”(2019HBKF003)。

摘　　要：旅游产业已成为影响国民经济的支柱性产业,从1.0时代逐渐向3.0时代迈进。在旅游3.0时代下,旅游相关产业的竞争愈发激烈化,尤其对酒店行业来说更需要加强企业竞争力的提升以此来适应时代的发展需求,以及打造自身的个性化品牌实现自我价值的提升。哈尼族文化元素等地方民族文化元素在提升酒店竞争力中具有独特的作用。With the continuous development and advancement of society,tourism industry has become the national pillar industry,going forward to 3.0 era from 1.0 era.In the era of tourism 3.0,the competition of tourism industries is becoming increasingly fierce,especially for the hotel industry.The tourism industry should enhance the competitiveness of enterprises,for meeting the development needs of the times,and create their own personalized brand for achieving the promotion of self-worth.Hani cultural elements and other ethnic cultural elements have unique role in promoting on the hotel competitiveness under the background of tourism 3.0 era.

关 键 词：旅游3.0时代 哈尼族文化 酒店竞争力 

分 类 号：F590[经济管理—旅游管理]