面向康养旅游的北戴河智慧骑行服务策略研究  

Beidaihe Intelligent Riding Strategy for Health Tourism

作　　者：李静[1] 谢小雨 潘旭东 姜楠[1] LI Jing;XIE Xiao-yu;PAN Xu-dong;JIANG Nan(Yanshan University,Qinhuangdao 066004,China)

机构地区：[1]燕山大学,秦皇岛066004

出　　处：《包装工程》2021年第8期115-123,共9页Packaging Engineering

基　　金：2018年秦皇岛市科学技术研究与发展项目(201805A182)。

摘　　要：目的探索以康养旅游为目的的北戴河智慧骑行旅游服务模式及服务策略。方法从服务设计的视角出发,分析北戴河康养骑行优势,通过用户调研、描述用户共享骑行服务体验地图,层级性分析,挖掘北戴河新型骑行服务模式下的可行性接触点。结果将可行性接触点与用户需求相关联,以服务供需图明确设计机会点,对北戴河共享骑行服务进行系统整合性设计,创建了面向康养旅游的北戴河智慧骑行服务新模式。结论依据北戴河康养之城的区域性特征,基于服务设计中用户旅程分析、服务系统图、服务蓝图等研究工具,结合线上以及线下优势和互补共创双赢的智慧服务理念,构建凸显了具有智慧骑行特色的康养旅游服务新模式,并形成了突出地域特点的可行性服务策略研究。The purpose is to explore the service mode and design strategy of intelligent riding tourism for health tourism.The feasibility touch points under the new cycling service model by user research is explored,service experience map of shared riding and hierarchical analysis is introduced.Associating the viable touch points with user needs and determining the design opportunity based on the service demand-supply chart,systematic and organizational design of the sharing bicycle service is designed.According to the regional characteristics of Beidaihe health-care city and based on the service design research tools,it is recommended to co-create win-win intelligent service idea that combines both online and offline complementary advantages,to build new pattern of services for health-care tourism that highlights smart cycling features,thus forming a feasible service strategy research that highlights regional characteristics.

关 键 词：服务设计 康养旅游 智慧骑行 服务策略 

分 类 号：TB472[一般工业技术—工业设计]