水墨元素在包装设计中的创新与应用  

Innovation and Application of Ink Elements in Packaging Design

作　　者：胡新安 HU Xin-an(Shanxi Datong University College of Fine Arts,Datong 037000,China)

机构地区：[1]山西大同大学美术学院,大同037000

出　　处：《包装工程》2021年第8期340-342,346,共4页Packaging Engineering

摘　　要：目的探索包装设计中对水墨元素的创新应用策略。方法水墨艺术是我国艺术文化中的经典和瑰宝,基于此探讨其在发展过程中的多方面影响和渗入;然后从水墨元素的具体特点及其在包装设计中的应用价值展开探究,深入思考其对包装设计的形式、内容和效果等层面的突出价值;接着分别以茶叶包装、酒品包装和食品包装三大包装设计类别为焦点,探索具体的创新方向与策略;最后以此为基础,直观呈现其中的一些设计案例和具体的应用方法。结论水墨元素在发展过程中形成了独特的色彩和呈现方式,其与包装设计的结合能够展现出不一样的艺术魅力。从而在创新包装设计结构的同时,最大化地展示民族文化精神,为包装增加深厚的文化价值,促使产品包装以更加独特的风格特点赢得市场竞争中的更大优势。The purpose is to explore the innovative application strategy of ink elements in packaging design.To explore effects in the process of development and infiltration based on ink painting which is a classic and treasure in the art culture of China and from the specific features of the ink element and its application in packaging design,the value,form,content and effect of packaging design are explored,such as the level of outstanding value.On the tea packaging,wine packaging and food packaging category three packaging design as the focus,the specific direction and strategy of innovation are analyzed.Finally,some design cases and specific application methods of visual presentation are searched.Ink elements has formed a unique color and presentation in the process of development.With the combination of packaging design,it can show a different artistic charm as well as an innovative packaging design structure,which can maximize the display national culture spirit,increase profound cultural value for packaging,thus promoting product packaging with more unique style to win a greater advantage in market competition.

关 键 词：水墨艺术 包装设计 文化价值 创新 

分 类 号：J511[艺术—艺术设计] TB482[一般工业技术—包装工程]