视觉传达设计中视觉思维模式的创新路径  

The Innovation Path of Visual Thinking Mode in Visual Communication Design

作　　者：丁艺[1] DING Yi(Sichuan Engineering Technical College,Deyang 618000,China)

机构地区：[1]四川工程职业技术学院,德阳618000

出　　处：《包装工程》2021年第8期352-354,358,共4页Packaging Engineering

摘　　要：目的探索视觉传达设计中的视觉思维模式,并结合其具体的表现形式及原则,分析其创新方向及策略。方法从宏观视角看,现代艺术事业的繁荣发展对各种艺术设计领域形成了不小的冲击,再加上人们的审美需求不断提高,视觉传达设计必须对自身进行全面的审视,探索视觉思维创新之路。基于这一背景,从视觉思维的定义及分类入手,结合视觉传达设计中创新视觉思维的基本原则,如抓住视觉中心、控制基本比例、充分布局协调、把握对称均衡等,并以此为中心主旨,分别就视觉思维的不同形式进行具体的创新分析,总结具体的可行方法。结论视觉传达设计中的视觉思维创新有着极高的实践价值和应用意义,其不仅是艺术设计发展的必然要求,也是满足人们审美需求的有效方式,能够最大化地保证视觉传达设计的艺术效果。To explore the visual thinking mode in visual communication design,and analyze the innovation direction and strategy based on its specific expression form and principle.From a macro perspective,the prosperity and development of modern art has exerted a great impact on various art design fields.Meanwhile,people’s aesthetic needs have been constantly improved.Visual communication design must comprehensively examine itself and explore the way of visual thinking innovation.Based on this background,this paper starts with the definition and classification of visual thinking,combined with the basic principles of visual thinking of innovation in visual communication design,such as catching the visual center,controlling the basic scale,fully coordinating the layout,grasping the symmetrical balance in full,and taking this as a central theme,respectively are different forms of visual thinking has carried on the detailed analysis of the innovation,summarizes the specific feasible methods.The innovation of visual thinking in visual communication design has extremely high practical value and application significance.It is not only an inevitable requirement for the development of artistic design,but also an effective way to meet people’s aesthetic needs,which can maximize the artistic effect of visual communication design.

关 键 词：视觉传达设计 视觉中心 布局协调 创新 

分 类 号：J511[艺术—艺术设计]