试论“一云多屏”视域下我国教育类报刊的转型策略  

On the Transformation Strategy of China's Educational Newspapers and Periodicals from the Perspective of“One Cloud and Multiple Screens”

作　　者：杨陌冉 何静 Yang Moran;He Jing(Jishou University,Jishou Jiangxi 416000)

机构地区：[1]吉首大学,江西吉首416000

出　　处：《安徽警官职业学院学报》2020年第6期119-122,共4页Journal of Anhui Vocational College of Police Officers

基　　金：吉首大学人文社会科学研究项目《互联网赋能乡村振兴的“腾讯为村”模式调查与研究》(项目编号:19SKX22)的阶段性成果。

摘　　要：在传统媒介尝试转型与新旧媒介进行融合的现实语境下,为了重新获得受众的肯定,传媒界提出了将异质媒介发布的内容整合到“云端”,再通过手机、平板电脑、电视等“多屏”进行传播的“一云多屏”理念。而教育类报刊可在“一云多屏”理念与具体实践中,获取契合实际的启示,并在垂直的教育服务领域向多屏方面进行转型。以纸媒向“屏媒”进军的案例为依据,由此阐述“一云多屏”理念与实践下,宏观与微观视角下教育类报刊的转型策略与路径。In the context of the transformation of traditional media and the integration of the old and new media,in order to regain the recognition of the audience,the media industry proposed the concept of“one cloud and multiple screens”,which integrates the content released by heterogeneous media into the“cloud”and then transmits them through“multiple screens”such as mobile phones,tablet computers and televisions.And,educational newspapers and periodicals can obtain practical inspirations from the concept and specific practice of“one cloud and multiple screens”,and transform the vertical education services to multiple screens.Based on the case of paper media moving to“screen media”,this article elaborated the transformation strategies and paths of educational newspapers from macro and micro perspectives under the concept and practice of“one cloud and multiple screens”.

关 键 词：“一云多屏” 教育类报刊 移动终端 户外屏 

分 类 号：G230.7[文化科学]