重大危机舆论场的话语融合与主流引领  

Discourse Fusion and Mainstream Guidance in the Public Opinion Field of Major Crisis

作　　者：雷禹[1,2] Lei Yu

机构地区：[1]上海交通大学医学院 [2]上海交通大学中国医院发展研究院医学教育研究所

出　　处：《新媒体与社会》2020年第2期240-255,共16页New Media and Society

基　　金：2019上海市教育委员会“阳光计划”项目“文化自信视域下高校意识形态话语引领研究”;2020年度上海学校共青团工作研究课题重点课题“智媒时代大学校园流行文化的形态结构与传播力研究”(项目编号:2020ZHDN18)。

摘　　要：新冠肺炎疫情全球暴发,危机传播舆论场分层且空前复杂。本文结合危机传播理论与话语分析,探析重大疫情的危机舆论场形成机制,讨论疫情期间主流媒体在舆论场话语权生态呈现——主流舆论场与其他舆论场以信息流互补、以共鸣点互动、以融平台互助且以云议题互鉴,分析舆论场中主流引导路径——民族共识与人类共识的凝聚与涵化、主流价值传播话语体系的积极创新、非主流舆论场的强效行为参与。Novel coronavirus pneumonia outbreak worldwide.The public opinion field of crisis communication is stratified and unprecedentedly complex.Based on the theory of crisis communication and discourse analysis,this paper analyzes the formation mechanism of crisis public opinion field of major epidemic situation,and discusses the ecological presentation of discourse power of mainstream media in public opinion field during the epidemic period.The mainstream public opinion field and other public opinion fields complement each other with information flow,interact with resonance points,help each other with fusion platforms and learn from each other with cloud topics,and explore the mainstream guidance path in the public opinion field—the cohesion and acculturation of national consensus and human consensus,the positive innovation of the mainstream value communication discourse system,and the effective behavior participation of non-mainstream public opinion field.

关 键 词：危机舆论场 话语融合 主流引领 

分 类 号：G206[文化科学—传播学]