融媒体环境下应急管理的挑战与媒体策略  

Challenges and Media Strategies of Emergency Management in Convergence Media Environment

作　　者：党芳莉[1] Dang Fangli

机构地区：[1]上海财经大学人文学院

出　　处：《新媒体与社会》2020年第2期313-320,共8页New Media and Society

摘　　要：社会转型时期各种突发事件频发,应急管理成为政府工作的重中之重,发挥着缓解危机、维护社会秩序、构建政府形象与公信力等重要功能。而在应急管理的实践中,媒体一直发挥着不可取代的作用,将官方的声音快速传递给民众,安抚民情,引导舆论。随着5G时代的来临、媒介实践的不断演变,人工智能等新技术改变了传统的应急报道方式,也对媒体与应急管理者提出了更高的要求,这既是挑战,亦为机遇。本文分析了5G来临之际应急管理中媒体技术的变迁及传播环境的变化,新时期应急媒体面临的挑战与机遇,最后针对现状提出了建设性的策略。Emergency management is significant for government management.When something occurs,it undertakes the responsibility of relieving the crisis and constructing government image and credibility.The media also plays a unique role in the process of emergency management,which can quickly transmit the official voice to the public,comfort and guide public opinion.With the advent of 5G era and the continuous evolution of media practice,new technologies such as artificial intelligence have changed the traditional emergency reporting mode,and put forward higher requirements for the media and emergency managers.This is not only a challenge but also an opportunity.This paper analyzes the changes of media technology and communication environment in the emergency management when the 5G era is coming,the challenges and opportunities faced by emergency media in the new era,and finally puts forward constructive strategies for the current situation.

关 键 词：融媒体 应急管理 媒体策略 

分 类 号：G206[文化科学—传播学] D63[政治法律—政治学]