基于SEM模型的旅游地意象与满意度及重游意愿的实证分析  

An Empirical Analysis of Tourism Destination Image and Satisfaction and Intention to Revisit Based on SEM Model

作　　者：邓峰 Deng Feng(School of Tourism Management Xiangnan University,Chenzhou 423000,China)

机构地区：[1]湘南学院旅游管理学院,湖南郴州423000

出　　处：《湘南学院学报》2021年第2期55-60,87,共7页Journal of Xiangnan University

基　　金：湖南省哲学社会科学基金项目(19YBA313);郴州市社会科学研究项目(czsskl2017076);湘南学院大学生创新创业训练计划项目(湘南学院校发〔2020〕61号No.26)。

摘　　要：运用结构方程模型对郴州旅游市场的948名游客进行认知意象、情感意象、旅游目的地整体意象、游客满意度及重游意愿进行了实证研究.研究结果表明旅游认知意象和旅游情感意象是游客满意度和游客重游意愿的关键前置变量,认知意象和情感意象通过影响旅游地整体意象,进而对游客满意度和重游意愿产生影响.By using structural equation model,948 tourists in Chenzhou tourism market were empirically studied on cognitive image,emotional image,overall image of tourist destination,tourist satisfaction and intention to revisit.The results show that tourism cognitive image and tourism emotional image are the key pre-variables of tourists'satisfaction and willingness to revisit.Cognitive image and emotional image can influence tourists'satisfaction and intention to revisit by influencing the overall image of the tourist destination.

关 键 词：旅游目的地整体意象 认知意象 情感意象 游客满意度 重游意愿 

分 类 号：F592.7[经济管理—旅游管理]