施工项目投标报价策略分析  

Analysis on Bidding Quotation Strategy of Construction Project

作　　者：黄梦婕 HUANG Meng-jie(No.3 Engineering Co.,Ltd.of CCCC Third Harbor Engineering Co.,Ltd.,Nanjing 210000,China)

机构地区：[1]中交三航局第三工程有限公司,南京210000

出　　处：《价值工程》2021年第7期26-27,共2页Value Engineering

摘　　要：投标报价是施工企业获取工程项目资格并持续经营的重要活动,具有竞争力的报价策略和技巧可使企业在激烈的市场竞争中脱颖而出。文章分析了施工项目投标报价策略,再总结了一些实用的投标报价技巧和方法,以求提高施工项目招标活动的中标机率,最后结合工程案例,证实掌握投标报价策略和技巧的重要性,希望以此能够给予同行有意义的借鉴和参考。Bidding quotation is an important activity for construction companies to obtain project qualifications and continue to operate.Competitive quotation strategies and skills can make companies stand out in the fierce market competition.The paper analyzes the bidding quotation strategy for construction projects,and then summarizes some practical bidding quotation techniques and methods,in order to improve the probability of winning the bidding activities of construction projects,and finally,combined with engineering cases,proves the importance of mastering bidding quotation strategies and techniques,which can give meaningful reference to peers.

关 键 词：施工项目 投标报价 策略 报价技巧 

分 类 号：F407.9[经济管理—产业经济]