五台山旅游景观偏好特征——基于游记照片色彩表征的分析  

Study on the Preference Characteristics of Tourism Landscape in Wutai Mountain Analysis of Color Representation Based on Travel Photos

作　　者：赵鹏宇 高志峰 徐家红 郭阿妮 ZHAO Pengyu;GAO Zhifeng;XU Jiahong;GUO Ani(Xinzhou Teachers University,Xinzhou,Shanxi 034000,China)

机构地区：[1]忻州师范学院五台山文化研究中心,山西忻州034000 [2]忻州师范学院旅游管理系,山西忻州034000

出　　处：《重庆交通大学学报（社会科学版）》2021年第2期62-67,共6页Journal of Chongqing Jiaotong University:Social Sciences Edition

基　　金：山西省高等学校人文社会科学重点研究基地项目“文旅融合背景下五台山旅游业升级与消费群体培育研究”(20200134);山西省科技厅软科学项目“五台山景区管理与服务困境、影响因素及提升对策”(2018041022-4);忻州师范学院科研项目“云南省非标准住宿市场游客行为分析”(201729)。

摘　　要：旅游景观偏好特征与目的地选择决策直接相关,收集马蜂窝旅游网五台山相关旅游照片,采用色彩分析技术,形成11种色彩与景观的对应关系,运用社会网络分析法,划分旅游者景观偏好的核心/边缘部分。结果显示,五台山旅游景观偏好呈现明显的层次结构,可以分为三个层次:以“古朴”为基底的聚焦类景观群,以“小清新”为基底的喜爱类景观群,以“多彩”为基底的偏爱类景观群。据此,提出五台山旅游营销建议。The characteristics of tourism landscape preference are directly related to the decision-making of destination selection.Studying the characteristics of tourism landscape preference in Wutai Mountain can provide some references for the development of tourism in Wutai Mountain.This paper takes color analysis of traveling photos of Wutai Mountain by Honeycomb Travel Gateway as a technical means,uses content analysis method to classify Wutai Mountain landscape with 11 kinds of colors,and forms the corresponding relationship between color and landscape.Then,using social network analysis method to divide the core/edge part of tourism landscape preference,the results show that Wutai Mountain's tourism landscape preference presents obvious hierarchical structure,which can be divided into three levels:focus group based on“primitive simplicity”;love group based on“small refreshing”;preference group based on“colorful”.In tourism development and marketing practice,Wutai Mountain should attach importance to the following aspects:reasonable development and protection of ancient buildings,strengthening the construction of prayer culture;establishment of nature reserves to protect forests and tourist attractions,and protection of“Qingliangshan”;development of new formats,and creation of a diversified experience atmosphere of Wutai Mountain.

关 键 词：旅游景观偏好 照片色彩 五台山 

分 类 号：F590[经济管理—旅游管理]