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作 者:Schneider Wilnei Aldir Tezza Rafael
出 处:《Journal of Management Science & Engineering Research》2020年第2期11-25,共15页管理科学与工程研究(英文)
摘 要:Consumer behavior in electronic commerce has been the theme of hundreds of studies conducted by researchers of many nationalities in the past twenty years.The purpose of this study was to review and classify the concepts used in papers published between 2003 and 2014 to explain the consumer behavior in electronic commerce.A systematic search of the literature in nine databases was performed and 136 papers published in double-blind peer reviewed journals were selected.Reference models were prepared based on a classification of the concepts found.This article reports only the concepts that displayed statistical significance in the studies analyzed.Finally,we suggest new studies that can be conducted.
关 键 词:E-COMMERCE Online shopping Consumer behavior ATTITUDE INTENTION
分 类 号:TG1[金属学及工艺—金属学]
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