中国男装产业市场结构与绩效研究  

Research on Market Structure and Performance of Men's Wear Industry in China

作　　者：高云瑶 徐俊杰 卢安[1] 白玉苓[2] Gao Yunyao;Xu Junjie;Lu An;Bai Yuling(Beijing Institute of Fashion Technology,Beijing 100029)

机构地区：[1]北京服装学院,北京100029 [2]北京服装学院商学院,北京100029

出　　处：《山东纺织经济》2021年第2期5-8,共4页Shandong Textile Economy

基　　金：北京市社会科学基金项目北京市教育委员会社科计划重点项目(No.SZ201910012005);北京服装学院高水平教师队伍建设专项资金(BIFTTD202001);教育教学改革重点项目(ZDJG-1905)的研究成果。

摘　　要：文章利用市场结构-绩效框架对我国男装产业进行深入分析,通过对近年来男装产业市场集中度、产品差异化、进入与退出壁垒、利润率和技术进步的相关数据的分析,得出了以下结论:现阶段我国男装市场竞争激烈,属于竞争型市场结构,产品同质化现象严重,进入与退出壁垒较小;男装市场利润高于服装行业平均水平,且近年来有上升趋势;研发费用相对较少,近年来有所提升。Based on the market structure-performance framework,this paper makes an in-depth analysis of the market concentration rate of China's men's wear industry,product differentiation,barriers to entry,Profit rate and exit and technology progress.Through the analysis of relevant data of men's wear industry in recent years,the following conclusions are drawn:at the present stage,China's men's wear market is fiercely competitive,belongs to the competitive market structure,product homogeneity is serious,and entry and exit barriers are small;the profit of men's wear market is higher than the average level of clothing industry,and has a rising trend in recent years;research and development spending is relatively small and has risen in recent years.

关 键 词：男装产业 市场结构 市场绩效 

分 类 号：F426[经济管理—产业经济]