农村电商营销模式创新及技术支持  

The Rural E-commerce Marketing Mode Innovation and Technical Support

作　　者：魏昕[1] Wei Xin(JiangSu Shipping College,Jiangsu Province,Nantong 226000)

机构地区：[1]南通航运职业技术学院,江苏南通226000

出　　处：《广东蚕业》2021年第2期112-113,共2页Guangdong Sericulture

基　　金：江苏航运学院横向课题(2600000049)。

摘　　要：我国拥有丰富的特色农产品,农村电商的发展在一定程度上为特色农产品的推广带来了新的活力。但就目前来看,农村电商营销模式还存在诸多有待完善的地方。为了振兴乡村,为城乡融合创造良好条件,文章对农村电商营销模式创新及技术支持进行了探究。China has a wide storage of characteristic agricultural products,and the development of rural e-commerce has brought new vitality to the promotion of characteristic agricultural products under certain circumstances.However,at present,there are still many defects to be improved in rural e-commerce marketing model.In order to revitalize the countryside and create good conditions for the integration of urban and rural areas,this paper explores the innovation of rural e-commerce marketing model and technical support.

关 键 词：特色农产品 农村电商 营销模式 创新 技术支持 

分 类 号：F304.3[经济管理—产业经济]