“消费”与“遗忘”:体育传媒建构下女运动员身体叙述的两极化研究  

Consumption and Neglect: On the Polarization of Female Athletes’ Body Narration as Constructed by Sports Media

作　　者：杨雪 陈丽[2] YANG Xue;CHEN Li(Department of Physical Education,Jinan University Zhuhai Campus,Zhuhai Guangdong 519000;Department of Physical Education,Qingdao Agriculture University,Qingdao Shandong 266000)

机构地区：[1]暨南大学珠海校区体育部,广东珠海519000 [2]青岛农业大学体育部,山东青岛266000

出　　处：《成都体育学院学报》2021年第2期116-121,共6页Journal of Chengdu Sport University

基　　金：国家社科基金项目“改革开放40年女性体育身体观的图像史证”(19BTY047);山东省艺术科学重点课题“女排精神”的文化符号意义研究(201706503)。

摘　　要：文章基于身体理论,采用内容分析法、比较分析法及分类法,聚焦世界锦标赛期间的媒体报道,分析不同项目的女运动员在传媒建构下身体叙述的差异性。研究发现:女运动员因其从事体育项目的不同性别类型而受到媒体的差异性关注,相比从事男性化项目的女运动员,那些从事女性化项目的女运动员的媒体曝光率接近前者的2倍;对于从事男性化项目的女运动员,其报道几乎完全集中于"竞技态"身体,而对于从事女性化项目的女运动员,其报道则大比例聚焦于"社会态身体",即关注其性别化与情绪化的描述,以及有关竞技场外的"生活态"身体的报道。所从事体育项目的性别类型差异造成女性群体媒体呈现的内部区隔,将女运动员搁置于被消费与被遗忘的两极状态;论文呼吁进行女运动员身体意义的传媒重构。Based on body theory,this paper focuses on the media coverage during the World Championships,trying to analyze,by means of content analysis,comparative analysis and classification,the differences in body narration of female athletesin different sporting events as constructed by media.It is found that female athletes are paid differentiated attention by media because of different gender types of sports.Compared with the female athletes engaged in masculine sports,media coverage of female athletes engaged in feminized sports is nearly twice that of the former.For female athletes engaged in masculine events,the reports are almost entirely focused on their"competitivebody",while for female athletes engaged in feminized events,the reports are largely focused on their"social body",that is,the description of their gender typing and emotion,as well as the description of their"body in life state"beyond the arena.The gender type difference of sports events leads to the internal division of female athletes in media presentation,which places them in the polar state of consumption orneglect.This reflects the dual identity test of female athletes under the male gaze and the lack of subjectivity of female body under patriarchy.Therefore,we call for the media to reconstruct female athlete’s body.

关 键 词：体育传媒 身体表达 女运动员 

分 类 号：G80-054[文化科学—运动人体科学]