湖南宁远县舜文化研学旅游开发策略——基于ASEB栅格分析法  

Development Strategy of Shun Culture Study Tour on Shun Culture in Ningyuan County of Hunan Province:Based on ASEB Grid Analysis

作　　者：郑群明[1] 陈青云 ZHENG Qun-ming;CHEN Qing-yun(Hunan Normal University,Changsha,Hunan,410081,China)

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081 [2]湖南师范大学,湖南长沙410081

出　　处：《武汉商学院学报》2021年第1期11-14,共4页Journal of Wuhan Business University

基　　金：湖南师范大学研学旅行研究院课题《研学旅游目的地发展研究》(项目编号:YX202002);湖南省市场监督管理局项目《研学旅游目的地建设规范》(项目编号:20200327271)。

摘　　要：以传统文化为主题开展研学旅游是坚定文化自信、实现终身教育的有效途径。本文运用ASEB栅格分析法,从活动、环境、体验、利益四个维度论述宁远县舜文化研学旅游的优势、劣势、机遇及威胁。并根据分析结果,从研学产品、体验形式、研学环境与人才、区域合作等四方面对该地区舜文化研学旅游的开展提供建议,以期从研学旅游者角度解读宁远县舜文化研学旅游发展路径。Taking traditional culture as the theme of study tour is an effective way to strengthen cultural confidence and realize lifelong education. ASEB grid analysis method is applied to discuss the advantages,disadvantages,opportunities and threats of Shun culture study tour project in Ningyuan county from four dimensions of activities,environments,experience and benefits. Based on the analysis results,proposals are made on the development of study tour on Shun cultures in Ningyuan county from the aspects of study tour design,experience forms,study tour environments and talents,and regional cooperation,so as to interpret the development path of Shun culture study tour in Ningyuan county from the perspective of tourists.

关 键 词：舜文化 研学旅游 ASEB栅格分析法 

分 类 号：F592.7[经济管理—旅游管理]