基于TCM-CVM综合模型的古城旅游景区经济价值评估——以阆中古城为例  

Evaluation on the economic value of ancient city tourist attractions based on TCM-CVM integrated model:A case of Langzhong Ancient City

作　　者：李环 赵韬 向程 LI Huan;ZHAO Tao;XIANG Cheng(Tourism Department,Nanchong Vocational College of Culture and Tourism,Langzhong 637400,China;School of Technology and Economics,Bazhong Vocational and Technical College,Bazhong 636700,China)

机构地区：[1]南充文化旅游职业学院旅游系,阆中637400 [2]巴中职业技术学院理工与经济学院,巴中636700

出　　处：《干旱区资源与环境》2021年第3期196-201,共6页Journal of Arid Land Resources and Environment

基　　金：南充市社科研究"十三五"规划2020年度青年项目"阆中古城旅游景区经济价值评估研究"(NC2020C097)资助。

摘　　要：古城旅游景区作为我国旅游产业的重要组成部分,其经济价值综合评估的重要性日益显著。本研究选取阆中古城旅游景区为案例地,根据问卷调查及统计年鉴数据,运用TCM-CVM综合模型进行景区经济价值综合评估研究。结果表明:(1)2018年阆中古城旅游景区的经济价值为1.610×10^(10),其中使用价值>非使用价值,反映出阆中古城旅游景区资源环境的综合价值得到了充分利用,并较大程度地满足了外来游客的消费需求和意愿;同时,2018年阆中古城旅游景区的经济价值总量<2018年全年旅游综合收入,反映出近年来阆中古城旅游开发成效显著,景区发展所产生的综合效益较高;(2)使用价值中,总旅行成本>消费者剩余,说明阆中古城旅游景区以独特的资源环境优势开展旅游活动,使众多游客获得了最大让渡价值的满意度并对景区的总体满意度较高;(3)非使用价值中,存在价值>遗产价值>选择价值,反映出游客对阆中古城旅游景区的保护意识具有长远性、非功利性特征。Ancient city scenic spots are the important part of China′s tourism industry,to comprehensively evaluate their economic value has become increasingly important.Tourist attractions of Langzhong Ancient City was selected as the case,and TCM-CVM Integrated Model was put into use for the analysis of the economic value evaluation based on questionnaire survey and statistical yearbook data.The findings reveal:(1)The economic value of Langzhong Ancient City was 1.610×10^(10)Yuan(RMB)in 2018,which reflected that the comprehensive value of the tourist resources and environment received a full use and greatly met with tourists′demand and intention.Meanwhile,the economic value was less than the tourism consolidated income in 2018,which could illustrate that the efficiency of tourism development in Langzhong Ancient City was remarkable and the comprehensive benefits produced by its development was superior.(2)The total traveling cost in the use value was greater than the consumer surplus.This revealed that tourist attractions of Langzhong Ancient City carried out series of tourist activities based on the unique resources and environment,which helped tourists acquire satisfaction of the maximum delivered value and the superior satisfaction with the whole scenic area.(3)Among non-use values,it was showed:the existence value>the heritage value>the option value,revealing that tourists′attention,sense of responsibility and the recognition of development effect on tourist attractions of Langzhong Ancient City was increasingly enhancing.

关 键 词：经济价值评估 TCM-CVM综合模型 古城旅游 阆中古城 

分 类 号：F590[经济管理—旅游管理]