疫情常态化防控下游客旅游行为意向研究  

Research on tourism behavior intention of tourists under the normal epidemic prevention and control

作　　者：冯晓华 黄震方[1] FENG Xiaohua;HUANG Zhenfang(Geosciences School of Nanjing Normal University,Nanjing 210000;School of Humanities and Tourism School of Zhenjiang College,Zhenjiang 212000,China)

机构地区：[1]南京师范大学地理科学学院,南京210000 [2]镇江市高等专科学校人文与旅游学院,镇江212000

出　　处：《干旱区资源与环境》2021年第4期203-208,共6页Journal of Arid Land Resources and Environment

基　　金：国家自然科学基金项目《新型城镇化背景下乡村旅游地的文化恢复与重构模式研究》(编号为41671137);2020年度镇江市社科应用研究立项项目《美好生活视角下镇江市旅游度假区发展研究》(编号为2020YBL084)资助。

摘　　要：当前中国应对新冠疫情的主要策略已确定为"外防输入、内防反弹"的常态化防控。疫情中,旅游业及相关行业都受到了严重影响,亟待重振市场信心,稳步恢复。文中通过广泛的网络问卷调查和SPSS23.0初步统计分析,基本把握了疫情常态化防控下中国游客旅游行为意向。研究结果表明:1)游客对常态化防控下旅游公共卫生安全具有清晰理性的认知,近期旅游计划暂时受到抑制但旅游意愿仍然强烈。2)近程及以行政区为活动单元的生活型旅游意向增强。3)旅游生活中个人卫生防护意识也明显增强。该研究结论有助于更好地了解疫情常态化防控下游客的旅游意向,指导旅游地和旅游企业积极回应,推动国内旅游业尽快恢复活力。At present,China′s main strategy to deal with coVID-19 has been determined as the normalized prevention and control of"external defense import and internal defense rebound".During the epidemic,the tourism related industries have been severely affected and urgently needs to restore market confidence and steadily resume.This article carried out an extensive online questionnaire survey and a preliminary statistical analysis by SPSS23.0,basically grasped Chinese tourists’behavioral intentions under normalized prevention and control.The research results show that:1)Most of Chinese tourists have clear and rational understanding of tourism public health safety.Recent travel plans have been temporarily suppressed but their willingness to travel is still strong.2)The lifestyle tourism intention of short-rang or in the administrative region has obviously increased.3)The awareness of personal hygiene protection in the tourism life has increased significantly.The research conclusions will help to better understand the tourism needs of Chinese tourists under the normalized prevention and control of coVID-19,guide tourist destinations and tourism companies to actively respond,and promote the domestic tourism industry to regain its vitality as soon as possible.

关 键 词：常态化防控 行为意向 旅游生活 

分 类 号：F590[经济管理—旅游管理]