基于宏观经济影响的卷烟销售回归模型研究  

Research on the Regression Model of Cigarette Sales Based on Macro-Economic Impact

作　　者：付秋璇 

机构地区：[1]四川省烟草公司成都市公司

出　　处：《信息技术与标准化》2021年第4期76-79,共4页Information Technology & Standardization

摘　　要：烟草行业统计服务正逐步从“结果导向”的公布型统计向“需求导向”的服务型统计转变。为进一步深化数据应用,提供新时代背景下“需求导向”的服务型统计分析,将选取A市部分可量化的外部数据与A市烟草卷烟销量相结合,利用回归模型算法及主成分分析法,构建模型分析宏观经济对卷烟营销的影响,探索卷烟销售影响因素,促进烟草行业高质量发展。The statistical service of tobacco industry is gradually transitioning from published statistics of‘result oriented’to service-oriented statistics of‘demand oriented’.In order to further deepen data application and provide service-oriented statistics of‘demand oriented’analysis in the new era,this paper will combine some quantifiable external data with the cigarette sales volume in City A to build a model by using the regression model algorithm and the principal component analysis soas to analyze the impact of macroeconomy on cigarette marketing,explore the influencing factors of cigarette sales and promote the high quality development of tobacco industry.

关 键 词：卷烟销量 统计 宏观经济 回归模型 

分 类 号：F721[经济管理—产业经济] F274