陕西农民使用移动新闻类APP提高媒介素养水平的影响因素分析  

Analysis of Factors Influencing Shaanxi Farmers in the Use of Mobile News APP and the Improvement of their Media Literacy

作　　者：王小宁[1] 贺倩 WANG Xiaoning;HE Qian(School of Economics and Management,Xi'an Shiyou University,Xi'an,Shaanxi,710065,China)

机构地区：[1]西安石油大学经济管理学院,陕西西安710065

出　　处：《西安石油大学学报（社会科学版）》2021年第2期24-30,共7页Journal of Xi’an Shiyou University:Social Science Edition

基　　金：国家社会科学基金项目“西部农村地区基于移动互联网的政治类出版物传播效果评价体系研究”(18XXW007)。

摘　　要：基于陕西10个地市的调查数据,从农民的个体特征、家庭特征、认知特征三个方面选取9个变量,运用多元有序Logistic回归模型,分析影响农民使用移动新闻类APP提高媒介素养水平的因素。结果表明:陕西农民的文化程度和上网年限,以及对移动新闻类APP的信任度、易用性和重要性感知显著影响农民使用移动新闻类APP提高媒介素养水平。Based on the survey data of 10 cities in Shaanxi,this article selects 9 variables from three aspects of farmers'individual characteristics,family features and cognitive characteristics,and applies multiple order logistic regression model,and finally analyzes the factors that influence farmers'use of mobile news APP and the improvement of their media literacy.The results show that Shaanxi famers'educational level and their online years,and their perception on the credibility,accessibility and importance of mobile news APP significantly influence farmers'use of mobile news and the improvement of their media literacy.

关 键 词：陕西农民 媒介素养水平 移动新闻类APP 影响因素 

分 类 号：G206[文化科学—传播学] G252