基于大数据的农产品产地直供模式研究  

Study on Mode of Big Data-based Origin Direct Supply of Agricultural Products

作　　者：魏梦琴 张勇[1] WEI Mengqin;ZHANG Yong(School of Management,Guizhou University,Guiyang 550025,China)

机构地区：[1]贵州大学管理学院,贵州贵阳550025

出　　处：《物流科技》2021年第4期55-58,共4页Logistics Sci-Tech

摘　　要：作为农产品流通的一种新模式,产地直供消除了传统流通模式中的诸多环节,提高了农产品的流通效率,满足消费者对于农产品新鲜、健康、安全等特点的需求。大数据时代,推动互联网、物联网、云计算等新兴技术与农业融合发展具有重要意义。文章通过分析产地直供模式的发展现状及存在问题,指出大数据背景下应通过加快大数据共享平台和基础设施建设,鼓励农业规模化经营,加强农产品品牌建设,完善人才吸纳和培养机制来推进农产品产地直供模式的发展。As a new circulation mode of agricultural products,direct supply from origin eliminates many links in the traditional circulation mode,improves the circulation efficiency of agricultural products,and meets consumers'demand for fresh,healthy and safe agricultural products.In the era of big data,it is of great significance to promote the integration of emerging technologies such as internet,internet of things and cloud computing with agriculture.By analyzing the development status and existing problems of direct supply of agricultural products,this paper points out that under the background of big data,the development of direct supply of agricultural products should be promoted by accelerating the construction of big data sharing platform and infrastructure,encouraging large-scale agricultural operation,strengthening the brand building of agricultural products,and perfecting the mechanism of talent absorption and training.

关 键 词：大数据 农产品 产地直供 发展策略 

分 类 号：F304.3[经济管理—产业经济]