When Tomorrow Comes:The Present and the Future of Advertising  

作　　者：Diego Santos Vieira de Jesus 

机构地区：[1]ESPM-Rio,Rio de Janeiro,Brazil

出　　处：《Chinese Business Review》2021年第3期106-110,共5页中国经济评论（英文版）

摘　　要：The aim is to analyse the present and the possible future of the concept of advertising.The present concept is more related to the fact that marketers moved from a product focus to a sales focus,and now to eventually a relationship focus.The future concept is related to the growing customization of strategies based on the nature of the product category and the life-cycle stage of the product and the customers in the context of the development of the convergence culture,the experience economy and the new technologies connected to the Fourth Industrial Revolution.

关 键 词：ADVERTISING convergence culture experience economy Fourth Industrial Revolution technology 

分 类 号：F42[经济管理—产业经济]