认知、结构与情境:大学校友的 动员机制研究  

Cognition,Structure and Context:Research on the Mobilization Mechanism of University Alumni

作　　者：罗志敏 马浚锋 林焕翔 LUO Zhimin;MA Junfeng;LIN Huanxiang(School of Education,Zhengzhou University,Zhengzhou 450001,China;School of Education,Guangzhou University,Guangzhou 510405,China;Institute of Higher Education,Shanghai Jiaotong University,Shanghai 200235,China)

机构地区：[1]郑州大学教育学院,郑州450001 [2]广州大学教育学院,广州510405 [3]上海交通大学高等教育研究院,上海200235

出　　处：《重庆高教研究》2021年第3期87-98,共12页Chongqing Higher Education Research

基　　金：国家社会科学基金教育学一般项目“大学-校友关系的有效治理研究”(BIA150108);河南省教育科学规划重点课题“河南省高等教育现代化路径研究”(2017-JKGHZD-01);河南省高校哲学社会科学创新团队支持计划(2019-CXTD-09)。

摘　　要：目前,大学的发展越来越需要校友的支持,以使它们在办学资金等方面获得可持续的竞争力。如何将那些平时散落在各地的校友动员起来以获得他们多方面的支持,成为摆在大学领导人及校友事务机构面前的一个重要课题。对来自国内高校的17位校友事务工作者和23位校友进行深度访谈,将获取的文本资料进行三级编码,由此构建了校友动员的理论模型。研究发现,校友动员就是具有一定关系认知水平的校友在某一关系结构和关系情境下被组织起来的集体行动,而行动的结果(动员结果)则是大学获得发展所需的资源。进一步分析发现,校友动员是关系认知、关系结构、关系情境三者相互影响、相互建构以共同影响动员结果的过程,也是校友在活动参与过程中付出时间、金钱等资源的过程。要想进行有效的校友动员,就必须将其作为一项整体性和系统性的工作来看待,并在具体实践中着力扩大校友的活动参与度。Recently,the development of universities and colleges increasingly needs alumni supporting to enable them to obtain sustainable competitiveness in terms of optimal resources such as funding.How to mobilize alumni who are usually scattered around all over the world and get their support in many aspects has become an important issue for university leaders and alumni organizations.In-depth interviews with 17 alumni workers and 23 alumni from domestic universities were conducted,and then the interview texts were encoded in three levels,and a theoretical model of alumni mobilization was constructed.The study found that alumni mobilization is a collective action organized by alumni with a certain level of relational cognition in the background of a relational structure and relational context,and the result of the action(mobilization result)is that the universities and colleges attain needed resources to develop.After further analysis,the results show that the logical relation of alumni mobilization is a process in which relational cognition,relational structure and relational context affected and constructed by each other to co-influence result of alumni mobilization,which is also a process of devoting resources such as time and money in alumni engagement.It also means that in order to carry out effective alumni mobilization,it must be treated as a holistic and systematic work,and pay more attention to expand the extent of alumni engagement in specific practices.

关 键 词：校友动员 校友资源 关系认知 关系结构 关系情境 

分 类 号：G640[文化科学—高等教育学]