大众传媒视域中的电视节目策划分析  

Analysis of TV Program Planning from the Perspective of Mass Media

作　　者：刘静 乐媛 LIU Jing;LE Yuan(Hubei Radio and Television Satellite Channel,Wuhan 430000,China)

机构地区：[1]湖北广播电视台电视卫星频道,湖北武汉430000

出　　处：《电视技术》2021年第3期32-34,共3页Video Engineering

摘　　要：在大众传媒视域下,策划人员应通过更加深入的策划为大众传媒的发展奠定坚实的基础,推动正能量大众文化的传播,满足广大观众的审美需求。因此,分析大众传媒视域中电视节目策划的内涵,从节目内容和节目形式等角度出发,提出节目策划的优化措施,以期为策划人员提供参考性建议。From the perspective of mass media,planners should make strategic decisions,lay a solid foundation for the development of mass media through more in-depth planning,promote the dissemination of positive mass culture,and meet the aesthetic needs of the vast audience.This paper analyzes the connotation of television planning horizon of mass media,and from the perspective of program content and form,etc,the program planning optimization measures are put forward,so as to provide referential suggestions for planning personnel.

关 键 词：电视节目策划 节目风格 节目内容 

分 类 号：G222[文化科学]