基于区块链技术的社交网络上虚假商业广告检测模型  

Detection Model of Fake Commercial Advertisements on Social Network Based on Block Chain Technology

作　　者：王超[1] WANG Chao(Business School,University of Shanghai for Science and Technology,Shanghai 200093,China)

机构地区：[1]上海理工大学管理学院,上海200093

出　　处：《经济研究导刊》2021年第9期44-47,95,共5页Economic Research Guide

摘　　要：Twitter,Facebook,以及新浪微博等社交媒体上存在大量商业广告,其中虚假商业广告的推送会严重损害消费权益,并且对行业内的其他经营者构成不正当竞争。鉴于此,可利用区块链技术的去中心化、不可篡改、可追溯等特性,检查虚假广告的传播途径;使用自然语言处理的方法比较各虚假广告文本间的完整度和相似度,以达到识别虚假广告的目的。基于此模型,可以有效控制虚假广告的传播,维护消费者和行业内其他经营者的权益,营造公平正义的社交网络环境。There are a large number of commercial advertisements on social media such as Twitter,Facebook and sina weibo,among which the promotion of fake commercial advertisements will seriously damage consumer rights and interests,and constitute unfair competition to other opera tors in the industry.Using the decentralized,non-tamper-resistant,traceable features of blockchain technology,check the propagation path of false advertising;The method of natural language processing is used to compare the completeness and similarity between the texts of false advertisements so as to identify false advertisements.Based on this model,it can effectively control the spread of false advertising,safeguard the rights and interests of consumers and other operators in the industry,and create a fair and just social network environment.

关 键 词：区块链技术 社交网络 自然语言处理 虚假商业广告 

分 类 号：TP311.1[自动化与计算机技术—计算机软件与理论]