一种以消费者价值观为导向的健康建筑场地评价标准得分权重制定  

Score Weighting Formulation of Evaluation Standard of Healthy Building Site based on Consumer Values

作　　者：铁铮 汪洪 费洪伟 刘璇 殷晓博 易然 Tie Zheng;Wang Hong;Fei Hongwei;Liu Xuan;Yin Xiaobo;Yi Ran(CRCC Apartment Management CO.,Ltd.,Beijing,100039;China Academy of Building Research,Beijing,100013;Huafa Architecture Design Consultation Co.,Ltd.,Beijing,100835)

机构地区：[1]中铁建公寓管理有限公司,北京100039 [2]中国建筑科学研究院有限公司,北京100013 [3]华发建筑设计咨询有限公司,北京100835

出　　处：《建设科技》2021年第5期80-83,共4页Construction Science and Technology

摘　　要：目前市场上的健康建筑评价标准,大多基于自然科学的研究成果,基于市场学研究成果的评估标准较少见。本文提出了基于消费者价值观的权重决策准则,量化了它们对于健康建筑场地评价的重要性。基于罗兰贝格中国消费者研究,选择多种基本消费者价值观作为准则,将健康建筑技术与客户购买意愿联系在一起,最终完成基于消费者价值观的健康建筑评价标准。At present,the evaluation standard of healthy building are mainly based on scientific research rather than marketing principles.This paper puts forward a new method to weight decision-making criteria based on consumer values,and quantify their importance for the healthy building site assessment.Based on Roland Berger's research on Chinese consumers,this paper selects a variety of basic consumer values as the criteria,connects healthy building technology with customers'purchase intention,and finally completes the evaluation standard of healthy buildings based on consumer values.

关 键 词：健康建筑评价标准 健康建筑场地 客户购买意愿 消费者价值观 

分 类 号：TU201.5[建筑科学—建筑设计及理论]