“双高计划”背景下提升高职院校品牌形象研究——基于147所高职院校门户网站的调查分析  

A Study of the Enhancement of Higher Vocational Colleges against the Background of the“Double-High Plan”——With an Analysis Based on a Survey of the Official Portals of 147 Higher Vocational Colleges

作　　者：陈宏[1] CHEN Hong(Department of Public Education,Fuzhou Polytechnic,Fuzhou,Fujian 350108,China)

机构地区：[1]福州职业技术学院,公共教育部,福建福州350108

出　　处：《漳州职业技术学院学报》2021年第1期31-36,共6页Journal of Zhangzhou Institute of Technology

基　　金：福建省教育科学“十三五”规划立项课题(FJJKCG20-164);福州职业技术学院科研项目(FZYSKJJYB202001)。

摘　　要：门户网站具有宣传和展示的功能,是高职院校网络形象的直接反映。通过问卷调查、观察验证等方式调查了147所“双高计划”建设高职院校的门户网站,从视觉体验、建设内容、功能等角度进行了分析,折射出目前高职院校门户网站建设中版面设计缺乏创意、建设内容结构雷同、重点不突出、时效性不够、交互和检索功能不健全等现状,并从关注用户需求、建立网络视觉识别系统、健全运行机制等方面提出建议与对策。Portals have the function of publicity and display,which is the direct reflection of the image of higher vocational colleges on the Internet.Through questionnaire surveys,observation and validation,this paper studies the portals of 147 higher vocational colleges in development under the“Double-High Plan”.From the perspective of visual experience,construction content and function,the analysis reveals the various shortcomings in the layout design of these portals,such as lack of originality,duplication of structure and content,unclear key points,lack of timeliness,and weak interaction and retrieval functions.The paper also puts forward suggestions and solutions regarding the enhancement of the focus on user needs,the creation of an online visual identification system,and the improvement of operating mechanism.

关 键 词：双高计划 门户网站 数据分析 对策 

分 类 号：TP273.3[自动化与计算机技术—检测技术与自动化装置]