客户视角下邮储银行个人客户年龄结构优化策略  

Optimization Strategy of Postal Savings Bank's Personal Customer Age Structure from the Perspective of Customers

作　　者：林小浩[1,2] 张晓举 季培媛[1,2] LIN Xiao-hao;ZHANG Xiao-ju;JI Pei-yuan(Shijiazhuang Posts and Telecommunications Technical College,Shijiazhuang 050021,China;China Post Corporation Training Center,Shijiazhuang 050021,China)

机构地区：[1]石家庄邮电职业技术学院,石家庄050021 [2]中国邮政集团公司培训中心,石家庄050021

出　　处：《价值工程》2021年第8期56-57,共2页Value Engineering

基　　金：2019年度石家庄邮电职业技术学院课题(课题编号:YB2019008)研究成果。

摘　　要：客户资源是邮储银行保持可持续发展的重要影响因素,如何优化客户结构是邮储银行重要研究内容。本项目通过对邮储银行相关营业网点的调研,针对个人客户年龄结构中老年人占比过高的问题进行了探讨,对邮储银行优化个人客户年龄提供发展路径和对策,以实现邮储银行健康稳定的发展。Customer resources are an important factor affecting the sustainable development of Postal Savings Bank.How to optimize the customer structure is an important research content of Postal Savings Bank.This project explores the problem of the excessive proportion of the elderly in the age structure of individual customers through the investigation of relevant business outlets of the Postal Savings Bank of China,and provides development paths and countermeasures for the optimization of the age of individual customers by the Postal Savings Bank to achieve the realization of healthy and stable development of the Postal Savings Bank.

关 键 词：客户结构优化 邮储银行 个人客户 

分 类 号：F831.2[经济管理—金融学]