互联网平台型企业的BoP市场普惠机制研究——基于快手的案例  

BoP Inclusive Mechanism in Internet Platforms:Lessons from Kuaishou

作　　者：吴欣桐 陈劲[1,2] 梅亮 侯甲 WU Xintong;CHEN Jin;MEI Liang;HOU Jia(Tsinghua University,Beijing,China;Peking University,Beijing,China;Beijing Kwai Technology Co.,Ltd.Beijing,China)

机构地区：[1]清华大学经济管理学院,北京市100084 [2]清华大学技术创新研究中心 [3]北京大学国家发展研究院 [4]北京快手科技有限公司

出　　处：《管理学报》2021年第4期486-496,共11页Chinese Journal of Management

基　　金：中国博士后科学基金第67批面上资助项目(2020M670367);中国高校创新创业教育改革研究基金资助项目(2019CCJG009);清华大学中国现代国有企业研究院年度资助项目(iSOEYB202009)。

摘　　要：基于快手案例,总结实现BoP市场开发的条件,以及BoP市场普惠的内在机制,构建BoP市场普惠的整合框架。研究发现,互联网平台型企业从BoP市场开发到市场普惠,必须具备普惠发生的条件、连接载体和普惠机制:①满足社交需求、经济可持续性、用连接技术保证相对平等的连接流量,是市场普惠的发生条件;②P2P连接架构是市场普惠的连接载体,形成过程分为连接创建、连接聚合和连接合规3个阶段;③普遍连接和价值平衡的整合、选择与实施,是BoP市场开发中注重商业价值和社会价值平衡、实现市场普惠的重要机制。Based on the case study of Kuaishou,this study puts forward an integrated framework of inclusive mechanism in BoP market for internet platform enterprises.It is found that the relationship between BoP market and inclusive market requires the conditions,connecting carriers and inclusive mechanism.Firstly,satisfying social needs,ensuring economic sustainabilityand connecting technologies for equal flow are the conditions of market inclusion.Secondly,P2P connection architecture is divided into three stages:connection creation,aggregation and institutionalization,which are the connection carriers of market inclusion.Thirdly,the integration,selection and implementation of the balance between universal connection and value balance are important mechanisms for BoP market to make commercial and social values,and then realize market inclusion.

关 键 词：金字塔底层(BoP) 市场普惠 平台型企业 

分 类 号：C93[经济管理—管理学]