基于意象尺度的男西装造型风格认知评价  

Cognitive evaluation of men′s suit style based on image scales

作　　者：李倩文 王建萍[1,2,3] 杨雅岚 张冰洁 李知霖 王莉[1,2] LI Qianwen;WANG Jianping;YANG Yalan;ZHANG Bingjie;LI Zhilin;WANG Li(College of Fashion and Design, Donghua University, Shanghai 200051, China;Key Laboratory of Clothing Design and Technology, Ministry of Education, Donghua University, Shanghai 200051, China;Shanghai International Institute of Design & Innovation, Tongji University, Shanghai 200092, China)

机构地区：[1]东华大学服装与艺术设计学院,上海200051 [2]东华大学现代服装设计与技术教育部重点实验室,上海200051 [3]同济大学上海国际设计创新研究院,上海200092

出　　处：《纺织学报》2021年第4期149-154,共6页Journal of Textile Research

基　　金：中央高校基本科研业务费专项基金资助项目(2232020G-08)。

摘　　要：为更好地把握消费者对服装的感性心理需求,针对当前各类服装特定描述词冗杂的现象,以服装中的经典品类男西装为例展开研究。首先,采用意象尺度法设计男西装造型风格感性认知实验,采用相关性分析、因子分析等方法将多维意象降到二维空间;然后,应用回归分析法分别建立男西装造型风格因子分析模型,得到男西装意象尺度分布图;最后,运用案例验证表明所构建的模型能够有效地评价男西装的造型风格。结果表明:男西装的风格因子可概括为气质因子和潮流因子,其解释了男西装造型分布89.741%的风格特征;通过意象尺度图可知每种男西装造型对应的象限区域,直观地反映出男西装整体造型特征与风格意象的关系,为男西装的造型风格设计提供参考。In view of the lengthy descriptive words used for various types of clothing,this paper took the classic category of clothing-men′s suit as an example to carry out research in order to better grasp the emotional and psychological needs of consumers for clothing.First,the image scale method was used to design the perceptual cognition experiment of the men′s suit style,and the correlation analysis,factor analysis and other methods were used to reduce the multi-dimensional image to a two-dimensional space.Then,the regression analysis method was used to establish the factor analysis model of men′s suit style,and the image scale distribution map of men′s suit was obtained.Finally,case verification shows that the constructed model can effectively evaluate the style of men′s suits.The results show that the men′s suit style factors can be summarized as temperament factor and trend factor,explaining 89.741%of the style characteristics of men′s suit styling distribution.Through the image scale diagram,the corresponding quadrant of each men′s suit styling can be obtained,which intuitively reflects the relationship between overall styling characteristics and style imagery for men′s suits.This research provides a reference for the modeling style of men′s suits.

关 键 词：意象尺度 男西装 造型特征 风格认知 量化评价 

分 类 号：TS941.12[轻工技术与工程—服装设计与工程]