战略群组视角下湖南省茶产业竞争优势与策略研究  

Research on the Competitive Advantages and Strategies of Hunan Tea Industry from the Perspective of Strategic Groups

作　　者：曹湘平 覃子裕 CAO Xiangping;QIN Ziyu(School of Economics and Trade,Hunan University of Technology,Zhuzhou Hunan 412007)

机构地区：[1]湖南工业大学经济与贸易学院,湖南株洲412007

出　　处：《山东农业工程学院学报》2021年第3期31-34,共4页The Journal of Shandong Agriculture and Engineering University

基　　金：湖南省社科基金决策咨询专项课题,湖南省情与决策咨询研究一般项目(16JCC063)。

摘　　要：“一带一路”倡议的提出,促使我国茶叶市场有了逐渐的改善;然而,茶叶企业的竞争依然激烈,尤其是随着茶叶定位的多样化、功能性的增强,加剧了茶产业之间的竞争。基于战略群组理论,以湖南茶产业为样本,通过对湖南茶产业进行战略群组划分,进而分析其竞争优势,提出相应的管理创新策略,为湖南茶产业解决当前问题以及提高湖南茶产业的市场竞争力提供参考。The proposal of the“One Belt,One Road”strategy has promoted the gradual improvement of my country’s tea market;however,the competition among tea companies is still fierce,especially with the diversification of tea positioning and enhancement of functionality,which has intensified competition among the tea industries.Based on the strategic grouping theory,taking Hunan tea industry as a sample,by dividing the Hunan tea industry into strategic groups,analyzing its competitive advantages,and proposing corresponding management innovation strategies,the Hunan tea industry can solve current problems and improve the development of Hunan tea industry.Provide reference for market competitiveness.

关 键 词：竞争优势 战略群组 湖南茶产业 细分市场 

分 类 号：F326.1[经济管理—产业经济]